Challenge

When we began, this company had virtually no online presence. They struggled to even appear for their own brand name, which meant potential clients searching for them couldn’t find them. Without visibility, credibility was low, and opportunities were slipping away.

Our Approach

We designed and executed a full SEO transformation:

• Technical fixes to make the site indexable and search-friendly.

• On-page optimization of service and project pages.

• Content strategy targeting high-value industry terms like LEED certification, sustainable architecture, and bioclimatic analysis.

• Regional SEO focus with country-specific optimizations across Central America.

• Authority building through backlinks and digital PR to strengthen domain trust.

Results

• Brand Visibility Restored – The company secured the #1 spot for its brand name, ensuring clients can always find them.

• Explosive Keyword Growth – From near zero to 600+ ranked keywords, covering both branded and competitive industry terms.

• Top Industry Rankings – First-page positions for queries like certificación LEED Guatemala, Panamá, Costa Rica and análisis bioclimático.

• Balanced Traffic Mix – Today, clicks are evenly split between brand queries (53%) and non-brand industry searches (47%) — showing the brand now attracts both recognition and discovery.

• International Reach – Strong performance in Costa Rica, Panamá, Guatemala, and México, with growing visibility in Spain.

• Sustained Growth – Organic clicks grew by 300%+ year-over-year, providing a steady stream of qualified leads.

Why It Matters

Appearing in searches like certificación LEED or arquitectura sostenible is more than just ranking high on Google — it means showing up where decision-makers, investors, and developers are actively searching for certified partners. These are high-intent, industry-defining queries that directly influence contract opportunities and credibility.

See for Yourself

Search for terms such as “certificación LEED Costa Rica” or “análisis bioclimático”. You’ll find this company exactly where they should be: at the top, visible, and trusted.

Key Takeaway

This project proves that even a company that was almost invisible online can become a recognized authority in its field. By combining technical SEO, targeted content, and authority building, we turned search into one of their strongest growth channels.