Summary

Fossil Free Caribe is a nonprofit advocating for climate justice and sustainable energy in the Caribbean. They came to us with a strong brand book designed by Pupila (https://www.pupila.co/) and the urgent need for a digital platform. The challenge: deliver an MVP website in time for their participation at the United Nations Ocean Conference in France.

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The Challenge

• Urgent Deadline: Site needed to be live before the Ocean Conference.

• Fresh Brand Assets: Pupila’s brand book had to be translated into a digital identity quickly.

• Content Prioritization: Decide what core pages and content would go into the MVP while planning for future scalability.

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Our Strategy

We focused on speed without compromising brand consistency or scalability. The plan:

• Rapidly prototype layouts in Figma.

• Implement Pupila’s design system into responsive templates.

• Prioritize key content (about, campaigns, and calls to action) for launch.

• Build an MVP foundation flexible enough to expand post-conference.

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Execution

• Delivered the MVP website on time for the Ocean Conference.

• Created a WordPress structure optimized for speed, flexibility, and scalability.

• Designed clear navigation and content blocks for campaigns, advocacy, and updates.

• Integrated visual storytelling aligned with Pupila’s design direction.

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Adaptation & Evolution

After the conference, we extended the MVP into a more complete platform:

• Expanded content sections for reports, campaigns, and news.

• Optimized site performance for ongoing advocacy.

• Built a scalable framework so Fossil Free Caribe can continue to grow their online presence.

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Results

• On-time launch for a major international event.

• Brand-consistent website that amplified their message on a global stage.

• Adapted platform now serving as a hub for climate action campaigns in the Caribbean.